The situation
Habit apps optimise for the streak, which means the day you break it is the day you delete the app. The product punishes exactly the person it should be helping.
What we built
01
One grid: rows are habits, days run across. Miss a day and nothing turns red — the square just stays blank
02
React Native on Expo, shipping to both stores from one codebase where that trade-off is right
03
Subscription layer through Adapty, with the paywall treated as a testable surface
04
A web app next to the two store apps, plus its own marketing site and organic search strategy
Where it stands
Live on Google Play as HabitAdd: One Day at a Time. iOS version in App Store review.
Something like this?
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